XBOX - mosquito

noisy little buggers
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POST PRODUCED AT FRAMESTORE
DIRECTED BY DANIEL KLEINMAN

As payback for the bad press mosquito’s often get, Xbox gives the nasty critter a lighter side. Daniel Kleinman brings BBH’s wacky commercial Xbox ‘Mosquito’ to life. We start in prehistory where mosquito’s apparently supplied funky tunes to the rest of the animal kingdom. Their buzzing wings play in harmony to belt out Etienne de Crecy’s ‘Am I wrong’. All of a sudden a curse gets cast amonst all mosquito’s ‘GET A JOB’, which is why they start sucking… and sucking. The story closes with humans striking back and killing the mozzies whilst being advised by the V.O. to ‘SUCK LESS… PLAY MORE…’

The mosquitoes are all 100% CGI. Modelled, textured, animated and rendered in Maya. The project was full of major hurdles to overcome such as fur, depth of field, translucency. All the things that 3D software package struggle with the most… especially in combination. Thanks to great team, namely Jake Mengers, who made the things look so damn good.

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