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	<title>The House of Curves</title>
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	<link>http://www.thehouseofcurves.com</link>
	<description>An animation studio in London UK</description>
	<pubDate>Sun, 09 May 2010 03:25:37 +0000</pubDate>
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		<copyright>&#xA9;info@thehouseofcurves.com </copyright>
		<managingEditor>info@thehouseofcurves.com (info@thehouseofcurves.com)</managingEditor>
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		<category></category>
		<ttl>1440</ttl>
		<itunes:keywords>vfx, 3d, cgi, making-of, animation</itunes:keywords>
		<itunes:subtitle>Behind the Scenes at tHoC</itunes:subtitle>
		<itunes:summary>A behind the scenes look at some of tHoCs projects.</itunes:summary>
		<itunes:author>info@thehouseofcurves.com</itunes:author>
		<itunes:category text="TV &amp; Film"/>
<itunes:category text="Technology">
  <itunes:category text="Software How-To"/>
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		<itunes:block>No</itunes:block>
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			<title>The House of Curves</title>
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		<item>
		<title>tHoC - company showreel 2010</title>
		<link>http://www.thehouseofcurves.com/tHoC_reel</link>
		<comments>http://www.thehouseofcurves.com/tHoC_reel#comments</comments>
		<pubDate>Sat, 01 May 2010 02:05:44 +0000</pubDate>
		<dc:creator>daffy</dc:creator>
		
		<category><![CDATA[showreels]]></category>

		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.thehouseofcurves.com/?p=208</guid>
		<description><![CDATA[compilation of studio works and supervision for other posthouses
tHoC - company showreel 2010

MATT ESTELA REEL
ANDREW DAFFY REEL
tHoC - showreel credits
MUSIC

BLAMMA BLAMMA - Carry me home

INTRO

KIM JONES fashion show film edit
CHEMICAL BROTHERS salmon dance
BO IN THE USA titles, vfx, stings &#38; dvd menus

STUDIO

DISCOVERY CHANNEL michael lau
QWEST fortune 500
WONDER PERFORMANCE duck campaign
NESTEA leon the chameleon
FIVE FWD gadgets
ING [...]]]></description>
			<content:encoded><![CDATA[<p>compilation of studio works and supervision for other posthouses<br />
<a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/reel6_ip.mp4">tHoC - company showreel 2010</a><br />
<span id="more-208"></span></p>
<p><a href="http://www.thehouseofcurves.com/estela_reel">MATT ESTELA REEL</a></p>
<p><a href="http://www.thehouseofcurves.com/daffy_reels">ANDREW DAFFY REEL</a></p>
<p><strong>tHoC - showreel credits</strong></p>
<p><strong>MUSIC</strong></p>
<ul>
<li><strong><span class="row-title"><a href="http://www.myspace.com/blammablamma">BLAMMA BLAMMA</a> - Carry me home</span></strong></li>
</ul>
<p><strong>INTRO</strong></p>
<ul>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=91">KIM JONES</a> fashion show film edit</span></strong></li>
<li><strong><a href="http://www.thehouseofcurves.com/?p=263">CHEMICAL BROTHERS</a> salmon dance</strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=144">BO IN THE USA</a> titles, vfx, stings &amp; dvd menus</span></strong></li>
</ul>
<p><strong>STUDIO</strong></p>
<ul>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=148">DISCOVERY CHANNEL</a> michael lau</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=87">QWEST</a> fortune 500</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=55">WONDER PERFORMANCE</a> duck campaign</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=88">NESTEA</a> leon the chameleon</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=84">FIVE FWD</a> gadgets</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=198">ING</a> credit card</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=139">BAGGY TROUSERS</a> pilot</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=86">EASISINGLES</a> little boy</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=154">A BEARS CHRISTMAS TAIL</a> titles</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=91">KIM JONES</a></span></strong><strong><span class="row-title"> fashion show film edit</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=8">LOSING HER</a> dream sequence</span></strong></li>
<li><strong><span class="row-title"><a href="http://www.thehouseofcurves.com/?p=44">SWIVEL HEAD TED</a> work so far<br />
</span></strong></li>
</ul>
<p><strong>FREELANCE</strong></p>
<ul>
<li><strong><a href="http://www.thehouseofcurves.com/?p=276">PALOOK</a> swan lake</strong> -  <a href="http://www.studioaka.co.uk/">studio aka</a></li>
<li><span class="row-title"><strong><a href="http://www.thehouseofcurves.com/?p=344">HUGO BOSS</a> underneath it all</strong> -  <a href="http://www.finish.tv/">finish</a><br />
</span></li>
<li><span class="row-title"><strong><a href="http://www.thehouseofcurves.com/?p=166">LEXUS</a> drips</strong> - </span><span class="row-title"><a href="http://www.finish.tv/">finish</a></span></li>
<li><span class="row-title"><strong><a href="http://www.thehouseofcurves.com/?p=340">BMW</a> its only a car </strong> - </span><span class="row-title"><a href="http://www.finish.tv/">finish</a></span></li>
<li><span class="row-title"><strong><a href="http://www.thehouseofcurves.com/?p=255">BA</a> ease</strong> -  glassworks<br />
</span></li>
<li><span class="row-title"><strong><a href="http://www.thehouseofcurves.com/?p=333">BUPA</a> kisses</strong> - </span><span class="row-title"><a href="http://www.finish.tv/">finish</a></span></li>
<li><span class="row-title"><strong><a href="http://www.thehouseofcurves.com/?p=273">ORANGE</a> origami</strong> -  <a href="http://www.the-mill.com/">mill</a><br />
</span></li>
<li><span class="row-title"><strong><a href="http://www.thehouseofcurves.com/?p=265">FORD</a> birds</strong> -  <a href="http://www.framestore.com/">framestore</a><br />
</span></li>
<li><span class="row-title"><strong><a href="http://www.thehouseofcurves.com/?p=270">HISCOX</a> superstition</strong> -  <a href="http://www.framestore.com/">framestore</a><br />
</span></li>
<li><span class="row-title"><strong><a href="http://www.thehouseofcurves.com/?p=263">CHEMICAL BROTHERS</a> salmon dance</strong> -  <a href="http://www.framestore.com/">framestore</a><br />
</span></li>
</ul>
]]></content:encoded>
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		<title>EUROPRIDE - pufff (REMASTERED)</title>
		<link>http://www.thehouseofcurves.com/europride-pufff/</link>
		<comments>http://www.thehouseofcurves.com/europride-pufff/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 01:33:07 +0000</pubDate>
		<dc:creator>daffy</dc:creator>
		
		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.thehouseofcurves.com/?p=1120</guid>
		<description><![CDATA[
The smallest 8 inch heels ever recorded
EUROPRIDE - pufff (REMASTERED)
Europride Pufff directed by Richard Hickey and Andrew Daffy is our proudest moment to date. It represents the nature of work we&#8217;d ideally be doing 24/7. Quirky, edgy and a bit of glitz and glamour. It was done under extremely limited circumstances, yet film crews, international [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.feedhere.com/?p=4393"></a></p>
<p>The smallest 8 inch heels ever recorded<br />
<a href="http://www.thehouseofcurves.com/wp-content/uploads/2010/04/europride2_ip.mp4">EUROPRIDE - pufff (REMASTERED)</a><br />
<span id="more-1120"></span>Europride Pufff directed by Richard Hickey and Andrew Daffy is our proudest moment to date. It represents the nature of work we&#8217;d ideally be doing 24/7. Quirky, edgy and a bit of glitz and glamour. It was done under extremely limited circumstances, yet film crews, international drag queens, audio genuises (i?) and one top producer came together to make it what it is.</p>
<p>Although it seems that Richard and I have been working on this little thing for months, it&#8217;s only been a matter of weeks. As well as doing the CGI as per usual, we were thrilled as a studio to take some extra reigns in terms of editing, digital cinematography and final compositing.<br />
You can see a Youtube HD version at<br />
<a href="http://www.youtube.com/watch?v=v4tVpZlmBUM">http://www.youtube.com/watch?v=v4tVpZlmBUM</a></p>
<p>We have reems of funny footage which we&#8217;ll turn into a podcast, but for now here&#8217;s a clip of me prepping for the role&#8230;<br />
<a href="http://www.youtube.com/watch?v=1HJdkY0FoUs">http://www.youtube.com/watch?v=1HJdkY0FoUs</a><br />
PRESS<br />
<strong>UPDATE</strong> - 4th JUNE 2009 : DIGITAL ARTS - Interview<br />
<a href="http://www.digitalartsonline.co.uk/news/index.cfm?NewsID=12734">http://www.digitalartsonline.co.uk/news/index.cfm?NewsID=12734</a><strong><a href="http://www.digitalartsonline.co.uk/news/index.cfm?NewsID=12734"><br />
</a>UPDATE</strong> - 29th MAY 2009 : CREATIVITY LINK<br />
<a href="http://creativity-online.com/work/view?seed=8cfc667f">http://creativity-online.com/work/view?seed=8cfc667f</a><br />
<strong>UPDATE</strong> - 28th MAY 2009 : BOARDSMAG &#8216;TOP SPOT&#8217;<br />
<a href="http://www.boardsmag.com/screeningroom/">http://www.boardsmag.com/screeningroom/tvfilm/7629</a><strong><br />
</strong><strong>UPDATE</strong> - 28th MAY 2009 : CG CHANNEL LINK<br />
<a href="http://www.cgchannel.com/">http://www.cgchannel.com/</a><strong><br />
UPDATE</strong> - 26th MAY 2009 : MOTIONOGRAPHER WRITE UP<br />
<a href="http://motionographer.com/2009/05/26/europride-pufff/">http://motionographer.com/2009/05/26/europride-pufff/</a><br />
<strong>UPDATE</strong> - 21st MAY 2009 : MENTION ON FEED<br />
<a href="http://www.feedhere.com/?p=4393">http://www.feedhere.com/?p=4393</a></p>
<p><strong>Credits</strong><br />
Directed by Richard Hickey and Andrew Daffy<br />
Produced by Clare Spencer - Grasshopper Films<br />
Post produced by Andrew Daffy - The House of Curves<br />
Edited, Prevized, Modelled, Animated, Lit &amp; Composited by Andrew Daffy<br />
Technical Director - Matt Estela - The House of Curves<br />
Birdcage model - Xavier Roig<br />
DOP - Adam Frisch<br />
1st AD - Andy Cameron<br />
Art Director - James Hatt<br />
Lyrics by Richard Hickey &amp; Andrew Daffy<br />
Storyboard Artist - Laurie Proud<br />
Sound Engineer - Sam Ashwell  - 750mph<br />
Sound Producer - Syleste Molyneaux  - 750mph<br />
TK using Resolve - Adrian Seery - Rushes<br />
Agency Creative - Adrian Egger - TBWA, Zurich<br />
Account Director - Philipp Sattelmeyer - TBWA, Zurich<br />
TV Producer - Daniela Berther - TBWA, Zurich<br />
Client - Michael Rueegg - Europride</p>
<p><strong>Cast</strong><br />
Voice Artist - Richard Laing<br />
Husband - Richard Woolnough<br />
Wife - Hilary Field</p>
<p><strong>Other Crew</strong><br />
Production assistant - George Nelson<br />
Runner - Phil O&#8217;Conner<br />
Runner - Brian Fairbairn<br />
Focus Puller - Charlie Herranz<br />
Grip - Pete Nash<br />
DIT - Tom Mitchell<br />
Gaffer - Fred Todd<br />
Electrician - Dave Nye<br />
Art Director Assistant - Ben Lack<br />
Art Director Assistant - Sam Waters<br />
Art Director Assistant - Emma Svensson<br />
Make up Artist - Emma Sherry<br />
On set costume designer - Lori Land</p>
<p><em><strong>Inspired by Dusty &#8216;O&#8217;, Tasty Tim and the Trannyshack team</strong></em><br />
<strong><br />
tHoC hardware and software</strong><br />
Workstations/Renderfarm - Dell workstations<br />
Workstations/Renderfarm - Apple Mac Workstations<br />
Renderfarm - Apple Mac Mini’s<br />
Wacom Cintiq Tablet</p>
<p><strong>tHoC production</strong><br />
3D software - <a href="http://www.autodesk.com/maya">Autodesk Maya 2009</a><br />
Renderers - Mental Ray (built into maya)<br />
Texturing/concept - <a href="http://www.adobe.com/">Adobe Photoshop CS3</a><br />
Rigging software - <a href="http://www.anzovin.com/products/tsm2maya.html">The Setup Machine 2</a><br />
Facial Animation - <a href="http://dpk.stargrav.com/pafiledb/pafiledb.php?action=file&amp;id=31">Blendshape Combination System</a> (BCS)<br />
UV pelt software - <a href="http://hydralab.com/pelting/">Sunit Parekh’s Pelting Tool</a><br />
Davina Hair - Carpaint shader (high end 3d)</p>
<p><strong>tHoC Finishing</strong><br />
Compositing/Editing software - <a href="http://www.adobe.com/">Adobe After Effects CS3</a><br />
Depth of Field - Frischluft<br />
Glows and flares - Starglow</p>
<p><strong>tHoC Management</strong><br />
Renderfarm manager - <a href="http://www.franticfilms.com/software/">Frantic Films - Deadline</a><br />
Shot/notes progress - <a href="http://docs.google.com/">Googledocs</a></p>
]]></content:encoded>
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		<title>ATLANTIS - Transformed</title>
		<link>http://www.thehouseofcurves.com/atlantis</link>
		<comments>http://www.thehouseofcurves.com/atlantis#comments</comments>
		<pubDate>Tue, 01 Dec 2009 17:35:04 +0000</pubDate>
		<dc:creator>daffy</dc:creator>
		
		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.thehouseofcurves.com/?p=1164</guid>
		<description><![CDATA[Anyone for crab?
ATLANTIS - Transformed

ATLANTIS blogged by Andrew Daffy
I&#8217;ve recently had the opportunity to work on a commercial for the hotel Atlantis situated in the Bahamas for HSI&#8217;s Brett Ratner (X Men 3 and Rush Hour). It involved me flying out to the Bahamas for a few weeks and then onto LA for the post.

A [...]]]></description>
			<content:encoded><![CDATA[<p>Anyone for crab?<br />
<a href="http://www.thehouseofcurves.com/wp-content/uploads/2010/01/atlantis_ip.mp4">ATLANTIS - Transformed</a><br />
<span id="more-1164"></span></p>
<p>ATLANTIS blogged by Andrew Daffy</p>
<p>I&#8217;ve recently had the opportunity to work on a commercial for the hotel Atlantis situated in the Bahamas for HSI&#8217;s Brett Ratner (X Men 3 and Rush Hour). It involved me flying out to the Bahamas for a few weeks and then onto LA for the post.<br />
<img class="alignnone size-full wp-image-1270" title="me_as_vfx_supervisor" src="http://www.thehouseofcurves.com/wp-content/uploads/2010/05/me_as_vfx_supervisor.png" alt="" /><br />
A youtube making of can be found here&#8230;<br />
<a href="http://www.youtube.com/watch?v=MCW2C7pv648">http://www.youtube.com/watch?v=MCW2C7pv648</a></p>
<p>I hope you enjoy both the VFX edit of the spot as well as the name-droppy blurb below.</p>
<p>The idea behind the commercial called for the guests of the Atlantis to transform into various forms of sea life. Manta Rays, dolphins and other fish. It was decided early on to avoid the classic &#8216;morph&#8217; look adopted in 90&#8217;s pop video&#8217;s and we explored the idea of hiding transformation within editing, camera moves and lots of bubbles. Whilst in the Bahamas before the shoot, I spent lots of time upfront reworking some the ideas in the boards and previsualising shots.</p>
<p>I think the most successful shot features the family of dolphins turning into a human family. The original boards  had it morphing in camera, but I found it punchier having them go overhead during the transformation.</p>
<p><img class="alignnone size-full wp-image-1224" title="darius" src="http://www.thehouseofcurves.com/wp-content/uploads/2010/04/darius.png" alt="" /><br />
The commercial was shot by Darius Khondji, a movie legend. He was the cinematographer on some incredible projects such as Delicatesson, Se7en and Evita. All anxiety about meeting him was immediately quashed in seconds when his infectious, beautiful warm personality shone through.</p>
<p><img class="alignnone size-full wp-image-1225" title="pete" src="http://www.thehouseofcurves.com/wp-content/uploads/2010/04/pete.png" alt="" /><br />
This is our underwater cameraman Pete Zuccarini (Pirates of the Caribbean) who shot within the ocean, quays and enormous tanks surrounding the Atlantis Hotel. The Canon 5D with waterproof casing, and corrective spherical glass proved invaluable to achieve the amazing fluid and dynamic shots.  The sequence of shots below show his favourite party trick, blowing a series of bubble rings, and then swimming through them!</p>
<p><img class="alignnone size-full wp-image-1226" title="frank" src="http://www.thehouseofcurves.com/wp-content/uploads/2010/04/frank.png" alt="" /><br />
The end sequence with the swimmers in the pool was choreographed by Frank Gatson (Beyonce - Single Ladies).</p>
<p><img class="alignnone size-full wp-image-1227" title="mill_halloween" src="http://www.thehouseofcurves.com/wp-content/uploads/2010/04/mill_halloween.png" alt="" /><br />
It was a real pleasure to work with the team at Mill LA on the job. They looked after me very graciously and did a lovely job on the ad</p>
<p><img class="alignnone size-full wp-image-1228" title="crab" src="http://www.thehouseofcurves.com/wp-content/uploads/2010/04/crab.png" alt="" /><br />
Dan Prince, our intern at tHoC flew out to LA to lend a hand, he did a really nice job texturing the crab for the restaurant scene. The shot was composited by Mill London&#8217;s Peter Hodsman aka Shakey Pete (but soon to be rename nukey Pete?)</p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2010/04/manta.mp4">ATLANTIS - Transformed</a><br />
The Manta Rays were textured, lit and rendered by Senior Artist Jamie O&#8217;Hara, but the model came from The House of Curves&#8217; own Loretta Okoh. She&#8217;s currently studying with us, and we&#8217;d fortuitously been working on a Manta Ray model before the Atlantis job came along! She did a beautiful job of the model and has since done some texturing of her own which can be seen in this quicktime.</p>
<p>I should also extend my thanks to Wael Binali <a href="http://www.waelbinali.com/">www.waelbinali.com</a> who allowed me to use his beautiful music for the VFX edit of the spot. I hope I can work with him on something soon. I think I&#8217;m a fan.</p>
]]></content:encoded>
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		<title>ANDREW DAFFY - showreel</title>
		<link>http://www.thehouseofcurves.com/daffy_recent_reel</link>
		<comments>http://www.thehouseofcurves.com/daffy_recent_reel#comments</comments>
		<pubDate>Sun, 01 Nov 2009 03:03:17 +0000</pubDate>
		<dc:creator>daffy</dc:creator>
		
		<category><![CDATA[showreels]]></category>

		<guid isPermaLink="false">http://www.thehouseofcurves.com/?p=215</guid>
		<description><![CDATA[
Image Credit - Simon Bronson and Nikki Willson
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thehouseofcurves.com/daffy_reels"><img class="alignnone size-full wp-image-291" title="sleepy_bw_daff_still" src="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/sleepy_bw_daff_still.jpg" alt="" width="326" height="183" /></a><br />
Image Credit - <a href="http://simonbronson.com">Simon Bronson</a> and <a href="http://www.nikkiwillson.com">Nikki Willson</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.thehouseofcurves.com/daffy_recent_reel/feed/</wfw:commentRss>
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		<title>F5 - stop frame fakery</title>
		<link>http://www.thehouseofcurves.com/f5</link>
		<comments>http://www.thehouseofcurves.com/f5#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:00:59 +0000</pubDate>
		<dc:creator>matt</dc:creator>
		
		<category><![CDATA[freelance]]></category>

		<guid isPermaLink="false">http://www.thehouseofcurves.com/?p=1010</guid>
		<description><![CDATA[a blend of stop motion and CGI, but can you tell which is which?
F5 - stop frame fakery
&#8216;Popcycle&#8217;, a seemingly all stop-frame piece was created by Superfad for the F5 Motion Graphics Festival in New York. Daffy and Matt were brought in to build the complex 3D CGI sequences in the middle. The clip is [...]]]></description>
			<content:encoded><![CDATA[<p>a blend of stop motion and CGI, but can you tell which is which?<br />
<a href="http://www.thehouseofcurves.com/wp-content/uploads/2009/02/f5_ip.mp4">F5 - stop frame fakery</a><br />
<span id="more-1010"></span>&#8216;Popcycle&#8217;, a seemingly all stop-frame piece was created by <a href="http://www.superfad.com/">Superfad</a> for the <a href="http://f5fest.com/">F5 Motion Graphics Festival</a> in New York. Daffy and Matt were brought in to build the complex 3D CGI sequences in the middle. The clip is entirely digital from the shards emitting from the yellow cube up until the small pink cubes reach the surface ledge again.</p>
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		<title>NESTEA - leon the chameleon</title>
		<link>http://www.thehouseofcurves.com/nestea</link>
		<comments>http://www.thehouseofcurves.com/nestea#comments</comments>
		<pubDate>Mon, 24 Nov 2008 12:17:56 +0000</pubDate>
		<dc:creator>daffy</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[show and tells]]></category>

		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.thehouseofcurves.com/?p=88</guid>
		<description><![CDATA[Underpants.tv, Perceptual Engineering and tHoC create four scaley TV commercials
NESTEA - leon the chameleon
PERCEPTUAL ENGINEERING got in touch in May 2008 to ask us if we fancied stepping it up a gear by creating Leon, a photoreal, walking, talking chameleon. The brief was to have Leon explain to an audience the difference between a cup [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.underpants.tv/">Underpants.tv</a>, <a href="http://www.underpants.tv/">Perceptual Engineering</a> and tHoC create four scaley TV commercials<br />
<a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/change.mp4">NESTEA - leon the chameleon</a><br />
<span id="more-88"></span>PERCEPTUAL ENGINEERING got in touch in May 2008 to ask us if we fancied stepping it up a gear by creating Leon, a photoreal, walking, talking chameleon. The brief was to have Leon explain to an audience the difference between a cup of tea gone cold, and the delicious thirst quenching drink by Nestea.</p>
<p>After being awarded the job by SINGLETON, OGILVY AND MATHER in Australia, UNDERPANTS director and flame operator Paul Freeman got to creating concept sketches for Leon. Daffy designed a polygon layout by drawing directly over the sketches, and sent these blueprints to modelling superstar Ulf Lundgren at <a href="http://lostliner.se/">LOST LINER</a> in Sweden.</p>
<p>Maya plugin &#8216;The Setup Machine&#8217; was used upfront to generate an animatable rig as early as possible. This meant client and director approvals were based on a walking moving character rather than a static form, giving a better representation of Leon in his final performing state.</p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/leon_sat1_ip.mp4">NESTEA - leon the chameleon</a></p>
<p>The &#8216;walking approvals&#8217; flagged changes much earlier than would otherwise have happened, like his tail getting in the way of his walking, arms becoming more defined, extra wrinkles around major joints and so forth. Leon&#8217;s surface qualities also went through regular approvals and checks, moving towards a more limey and saturated skin rather than the mottled appearance he started with.</p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/leon_sat2_ip.mp4">NESTEA - leon the chameleon</a></p>
<p>For the wrinkles Estela decided to use Maya&#8217;s new &#8216;nucleus&#8217; technology. The setup consisting of two copies of Leon, a rigid skin version, and a floppy skin version glued to the surface of the rigid skin. By painting the strength of &#8216;glue&#8217; on different parts of Leon&#8217;s body, it was possible to have saggy skin for his jowls and shoulders, while the skin on his head would stay tight and fixed. The result was a system that became foolproof through to the end. As animation came in, we could process the &#8217;skin&#8217; to shake naturally.<br />
&#8216;It made difficult areas to rig very easy, as well as offering a spooky-real looking motion, impossible to achieve by hand.&#8217;</p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/leon_sat3_ip.mp4">NESTEA - leon the chameleon</a></p>
<p>Early animation tests were done at tHoC, final animation was carried out in New Zealand by Glenn Wilson with some shots done by Carlos Rosas.</p>
<p>Aaron Grove at tHoC was responsible for getting the passes working together, automated, and rendering as fast as possible. He used Maya 2008&#8217;s convoluted &#8216;frame buffering&#8217; system* to enable the calculation of the displacements to happen just once per frame at render time, but would use that calculation to spit out the many passes that went into making the Chameleon look as rich as he does in the final.</p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/leon_sat4_ip.mp4">NESTEA - leon the chameleon</a></p>
<p>No sooner than the frames rendered through our farm via Deadline, they were were being picked up by PERCEPTUAL, who could see the contents of our system externally and could monitor the progress. Lots of allnighters and 8000 frames later, and a lot of manipulation of the passes, Paul delivered four very lovely commercials which have had massive airplay in Australia.</p>
<p>SINGLETON, OGILVY AND MATHER<br />
Creative Director - Gordon Higgins</p>
<p>UNDERPANTS<br />
Director - Paul Freeman</p>
<p>PERCEPTUAL ENGINEERING<br />
Post Producer - <a href="http://www.tomorrowland.co.nz/rh/">Rebekah Hay</a><br />
Animation - Glenn Wilson &amp; Carlos Rosas</p>
<p>tHoC<br />
CGI Supervisors - Andrew Daffy &amp; Matt Estela<br />
TD - Aaron Grove</p>
<p>LOST LINER<br />
Modelling, UV Mapping, Texturing - Ulf Lundgren</p>
<p>*This convoluted system has now been replaced with a very usable system in Maya 2009.</p>
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		<title>TIPS FOR STUDENTS - new pdf</title>
		<link>http://www.thehouseofcurves.com/poster</link>
		<comments>http://www.thehouseofcurves.com/poster#comments</comments>
		<pubDate>Mon, 10 Nov 2008 20:07:14 +0000</pubDate>
		<dc:creator>daffy</dc:creator>
		
		<category><![CDATA[press]]></category>

		<category><![CDATA[school]]></category>

		<guid isPermaLink="false">http://www.thehouseofcurves.com/?p=83</guid>
		<description><![CDATA[students&#8230; students everywhere, come download our tips!

BULLETIN : CATHY MURRAY STARTS HER LONG ANTICIPATED STUDIO ZOO

BULLETIN : ANOTHER GREAT POSTER JUST OUT BY GREYSCALEGORILLA&#8217;s
In September 2008, Imagine Magazine released our 2 sided poster, aimed at giving animation students a helping hand with their studies and some advice whilst they prepare for their careers within the [...]]]></description>
			<content:encoded><![CDATA[<p>students&#8230; students everywhere, come download our tips!<img class="alignnone size-full wp-image-378" title="tips_still_cred" src="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/tips_still2.jpg" alt="" width="326" height="173" /><br />
<span id="more-83"></span></p>
<p><span style="color: #ff0000;"><strong>BULLETIN : CATHY MURRAY STARTS HER LONG ANTICIPATED <a href="http://www.studiozoo.eu">STUDIO ZOO</a><br />
</strong></span><br />
<span style="color: #ff0000;"><strong>BULLETIN : ANOTHER GREAT POSTER JUST OUT BY <a href="http://greyscalegorilla.com/blog/2009/06/08/five-steps-to-a-better-motion-demo-reel-instant-demo-reel-critique/comment-page-1/#comment-3545">GREYSCALEGORILLA&#8217;s</a></strong></span></p>
<p>In September 2008, <a href="http://www.imagineanimation.net">Imagine Magazine</a> released our 2 sided poster, aimed at giving animation students a helping hand with their studies and some advice whilst they prepare for their careers within the industry.</p>
<p>We&#8217;re delighted to announce that the full pdf document is now finished and available for downloading.<br />
The full resolution posters are also available.</p>
<p>We&#8217;d like to thank FRANK GRIMSHAW editor of Imagine Magazine, for making us follow this through, Cathy Murray at <a href="http://studiozoo.eu/">Studio Zoo</a> for laying out the poster in such a clear and attractive way, as well as JAKOB SCHUH of <a href="http://www.studiosoi.de">Studio Soi</a> for the amazing illustrations.</p>
<p>SUGGESTIONS / FEEDBACK<br />
If you think we&#8217;ve left out a CRUCIAL tip that should be added to version 2.0 of our pdf OR if you have any feedback OR spot any typo&#8217;s we&#8217;d love to hear from you.  Please let us know at <a href="mailto:tips@thehouseofcurves.com">tips@thehouseofcurves.com</a><br />
<a href="mailto:info@thehouseofcurves.com"></a></p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/tips_for_students.zip"><img class="alignnone size-full wp-image-78" title="tips_pdf_still" src="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/tips_pdf_still.jpg" alt="" width="200" height="283" /><br />
TIPS FOR STUDENTS - PDF</a><br />
<a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/version_11_sidea.zip"><br />
<img class="alignnone size-full wp-image-79" title="version_11_sidea_still" src="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/version_11_sidea_still.jpg" alt="" width="400" height="283" /></a><br />
<a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/version_11_sidea.zip">TIPS POSTER - SIDE A - DURING STUDY</a></p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/version_11_sideb.zip"><br />
<img class="alignnone size-full wp-image-80" title="version_11_sideb_still" src="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/version_11_sideb_still.jpg" alt="" width="400" height="283" /><br />
</a><a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/version_11_sideb.zip">TIPS POSTER - SIDE B - GETTING WORK</a></p>
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		<title>EASISINGLES - little boy</title>
		<link>http://www.thehouseofcurves.com/easisingles</link>
		<comments>http://www.thehouseofcurves.com/easisingles#comments</comments>
		<pubDate>Mon, 11 Aug 2008 11:11:53 +0000</pubDate>
		<dc:creator>daffy</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.thehouseofcurves.com/?p=86</guid>
		<description><![CDATA[tHoC and Finish team up for endearing Irish TV commercial
EASISINGLES - little boy

We were given the challenge to generate a realistic looking cloud using Autodesk&#8217;s Maya.
It needed to cover lots of bases, combining the physical qualities of large clouds in the sky, with a more localised scale for the boy and his scale. Carving the [...]]]></description>
			<content:encoded><![CDATA[<p>tHoC and Finish team up for endearing Irish TV commercial<br />
<a href="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/clouds_ip.mp4">EASISINGLES - little boy</a><br />
<span id="more-86"></span></p>
<p>We were given the challenge to generate a realistic looking cloud using Autodesk&#8217;s Maya.</p>
<p>It needed to cover lots of bases, combining the physical qualities of large clouds in the sky, with a more localised scale for the boy and his scale. Carving the subtle faces out of the clouds was the toughest challenge.</p>
<p>Matt Estela notes <em>&#8216;The nature of our process is such that we create hard cloud shaped objects with which we emit the spongy cloud from. It gives us lovely looking clouds, buts softens off fine details crucial for facial expression. So amongst the many passes of the  cloud shape, we generated a &#8216;face pass&#8217; which was a cheat face which was merely textured as cloud, in order to give us more control. This was used very lightly in compositing&#8217;.</em></p>
<p>The 3D renders were composited at Finish by Jason Watts and Steve Murgatroyd.</p>
<p><a href="http://www.stink.tv/stink.php" target="_blank">Stink</a><br />
Director - Ben Hawkins<br />
Producer - Ben Croker</p>
<p><a href="http://www.finish.tv/">Finish</a><br />
Post Producer - Fiona Kilroe<br />
Flame - Jason Watts &amp; Steve Murgatroyd</p>
<p>tHoC Credits<br />
CGI Supervision - Matt Estela and Andrew Daffy<br />
TD&#8217;s - Aaron Grove, Phinnaeus OConnor &amp; Helena Masand</p>
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		<title>VARMINTS - by Studio AKA</title>
		<link>http://www.thehouseofcurves.com/varmints</link>
		<comments>http://www.thehouseofcurves.com/varmints#comments</comments>
		<pubDate>Sun, 20 Jan 2008 12:41:10 +0000</pubDate>
		<dc:creator>matt</dc:creator>
		
		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.thehouseofcurves.com/?p=17</guid>
		<description><![CDATA[tHoC create previs and help with story development for Studio Aka&#8217;s VARMINTS


LINK TO STUDIO AKA&#8217;S VARMINTS
Varmints has been nominated for &#8216;Best Short Animation&#8217; in this years Bafta&#8217;s, to be held at the Royal Opera House on Sunday 8th February. All of our fondest regards and wishes go to Marc Craste, Sue Goffe and the amazing [...]]]></description>
			<content:encoded><![CDATA[<p>tHoC create previs and help with story development for <a href="http://www.studioaka.co.uk/html/index.html">Studio Aka&#8217;s</a> VARMINTS<br />
<img class="alignnone size-full wp-image-68" title="varmints_still2" src="http://www.thehouseofcurves.com/wp-content/uploads/2008/11/varmints_still2.jpg" alt="varmints" width="326" height="173" /><br />
<span id="more-17"></span></p>
<p><a href="http://www.studioaka.co.uk/go/varmints/">LINK TO STUDIO AKA&#8217;S VARMINTS</a></p>
<p>Varmints has been nominated for &#8216;Best Short Animation&#8217; in this years Bafta&#8217;s, to be held at the Royal Opera House on Sunday 8th February. All of our fondest regards and wishes go to Marc Craste, Sue Goffe and the amazing artists at Studio AKA.</p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/positions.jpg"><img class="alignnone size-medium wp-image-946" title="positions" src="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/positions-300x122.jpg" alt="" width="300" height="122" /></a></p>
<p>The film is an adaptation of the book created by Mark Craste and Helen Ward. tHoC team Daffy, Matt and Anna Kubik worked closely with Marc over three intensive months sculpting story, shaping the varmints world, filming long CGI camera takes of the basic but key character performances, which acted as a guide for the rest of the production.  Unlike a shot-by-shot based previs that is the norm, tHoC largely designed sequences as a single &#8216;performance&#8217;, covering the sequences from multiple cameras. This allowed Marc the ability to treat the editing of the previs almost as a live action editor might.</p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm1.jpg"><img class="alignnone size-medium wp-image-947" title="varm1" src="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm1-300x240.jpg" alt="" width="300" height="240" /></a> <a href="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm3.jpg"><img class="alignnone size-medium wp-image-948" title="varm3" src="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm3-300x239.jpg" alt="" width="300" height="239" /></a></p>
<p>The choice of having the hero deliver long consistent takes also meant that sets were completely accurate and efficiently utilised; animators could deliver an entire performance as opposed to having to break their work into shots, characters could walk to any part of the digital environments and not drop into an empty void or impossible spaces. Again this allowed much greater freedom for Marc.</p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm4.jpg"><img class="alignnone size-medium wp-image-949" title="varm4" src="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm4-300x240.jpg" alt="" width="300" height="240" /></a> <a href="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm5.jpg"><img class="alignnone size-medium wp-image-950" title="varm5" src="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm5-300x239.jpg" alt="" width="300" height="239" /></a></p>
<p>Marc comments about our collaboration:<br />
&#8220;I very much wanted a team for the previs who would contribute ideas -<br />
story ideas, staging ideas, lighting ideas. Not least because Varmints<br />
was a very loosely sketched story at the start of the production and<br />
needed this sort of input to pull it together. Preferably things should<br />
be a lot tighter on a production like this, but sometimes due to<br />
scheduling and budget considerations these things are unavoidable. What<br />
I needed was a team who could cope with the sometimes vague, sometimes<br />
non-existent direction and see it not as a liability but more as a<br />
chance to shape the film. Often a meeting to discuss staging of a<br />
sequence became a story meeting in which the original idea was tossed in<br />
the bin and something new was developed. Of course this sort of thing<br />
can quickly spiral out of control. But the central concept was fairly<br />
solid so I always felt it was a process that did nothing but improve the<br />
film. Although two major sequences were previsualised and then<br />
ultimately dropped from the edit, a crucial element to the film - (the<br />
tree that is at the heart of the story ) came out of these improvised<br />
story meetings.<br />
Parts of the film were storyboarded. Parts had only a couple of sketches<br />
as a guide. And then there were parts of the film done from scratch<br />
during the previs. Very often I was presented with multiple takes of<br />
scenes within a sequence. Then I&#8217;d have the luxury of picking and<br />
choosing those takes which I felt best sat together. Sometimes an extra<br />
shot would be added, or perhaps a new idea would surface, a different<br />
way of realising the action that was simply too good to ignore and so<br />
the whole sequence would be redone. Along with story-telling skills,<br />
cinematographic skills, and all the other skills that go with<br />
previsualising, I think patience was probably the most essential<br />
requirement. Hopefully the finished film will be worth all the hard<br />
work.&#8221;</p>
<p><a href="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm6.jpg"><img class="alignnone size-medium wp-image-951" title="varm6" src="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm6-300x240.jpg" alt="" width="300" height="240" /></a><a href="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm7.jpg"> <img class="alignnone size-medium wp-image-952" title="varm7" src="http://www.thehouseofcurves.com/wp-content/uploads/2009/01/varm7-300x240.jpg" alt="" width="300" height="240" /></a></p>
<p>Credits:<br />
Writer, Designer, Director: Marc Craste<br />
Producer: Sue Goffe<br />
Production Company / Animation Studio : Studio AKA<br />
Previs team at tHoC: Andrew Daffy, Matt Estela, Anna Kubik</p>
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		<title>WONDER PERFORMANCE - duck campaign</title>
		<link>http://www.thehouseofcurves.com/ducks</link>
		<comments>http://www.thehouseofcurves.com/ducks#comments</comments>
		<pubDate>Thu, 17 Jan 2008 21:16:05 +0000</pubDate>
		<dc:creator>daffy</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.thehouseofcurves.com/?p=55</guid>
		<description><![CDATA[how do you make a duck look like it&#8217;s surfing?


It&#8217;s been a long time coming, and thanks to Wonder Performance bread, BMF Australia, Flying Fish and Perceptual Engineering both in New Zealand, its happened&#8230; Daffy finally gets to do some DUCKS.
The challenge was to create 2 convincing viral spots for a campaign for Wonder Bread.


The [...]]]></description>
			<content:encoded><![CDATA[<p>how do you make a duck look like it&#8217;s surfing?<a title="greenscreen_duck1.jpg" rel="lightbox" href="http://www.thehouseofcurves.com/wp-content/uploads/2008/04/greenscreen_duck1.jpg"><br />
<img src="http://www.thehouseofcurves.com/wp-content/uploads/2008/04/greenscreen_duck1.jpg" alt="greenscreen_duck1.jpg" width="311" height="182" /></a><br />
<span id="more-55"></span></p>
<p>It&#8217;s been a long time coming, and thanks to Wonder Performance bread, <a href="http://www.bmf.com.au">BMF Australia</a>, <a href="http://www.flyingfish.co.nz" target="_blank">Flying Fish</a> and <a href="http://www.perceptual-engineering.com/" target="_blank">Perceptual Engineering</a> both in New Zealand, its happened&#8230; Daffy finally gets to do some DUCKS.<br />
The challenge was to create 2 convincing viral spots for a campaign for Wonder Bread.</p>
<p><a title="you_tube_form.jpg" href="http://www.youtube.com/watch?v=OypIYvnDqH8" target="_blank"><img src="http://www.thehouseofcurves.com/wp-content/uploads/2008/04/you_tube_form.jpg" alt="you_tube_form.jpg" width="157" height="178" /></a></p>
<p><a title="you_tube_surf.jpg" href="http://www.youtube.com/watch?v=tLiaG2kZW6Q" target="_blank"><img src="http://www.thehouseofcurves.com/wp-content/uploads/2008/04/you_tube_surf.jpg" alt="you_tube_surf.jpg" width="159" height="181" /></a></p>
<p>The concept being that the above little clips of ducks doing extraordinary things would find themselves going around the &#8216;youtube&#8217; and &#8216;milk and cookie&#8217; type sites, before an official announcement spot aired on National TV in Australia expressing concerns for people feeding them this &#8217;super&#8217; bread.</p>
<p>27 Million Views later and the surfing duck has become a phenomenon!</p>
<p><a title="you_tube_official.jpg" href="http://www.youtube.com/watch?v=-lqtAeNBKbA" target="_blank"><img src="http://www.thehouseofcurves.com/wp-content/uploads/2008/04/you_tube_official.jpg" alt="you_tube_official.jpg" width="164" height="184" /></a></p>
<p>We were hired by VFX boutique <a href="http://www.perceptual-engineering.com/" target="_blank">Perceptual Engineering</a> in New Zealand to attend the duck shoot and supply 3D ducks flying in formation. Rebekah Hay post produced and it was put together in Flame by Paul Freeman.</p>
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