Previously of The Animation Workshop, he will take care of production, studio coordination, logistics, PR & talent scouting.

The Animation Workshop is Denmark’s leading animation institution, and Joakim contributed heavily to the development and coordination of their CG Artist programme. It was there that he first met Andrew Daffy who was a visiting lecturer at the college.  Joakim also lectures in animation history and film analysis.

Aside from producing tHoC, Joakim will also be resuscitating The House of Curves’s Spotify playlists and the tHoC parties.

To kick off, he’s made this for us: tHoC / House Jam

It’s so wonderful that we are now able to announce our involvement in this fantastic and exciting project,  and one which will see The House of Curves work with a brand and a team of creatives that we can not overstate our admiration for.

Andrew Daffy says:

“I’ve known Kim Jones for about 10 years. I worked nights at Framestore editing the Autumn/Winter 2004 fashion film for his own label.

He and director Toyin gave me lots of creative freedom – we chopped, graded, reversed and butchered until we’d got something we’re all now still really proud of.

I’d like to think that it was my talents alone that won me this new opportunity to give Kim’s new collection a fitting backdrop, however, after the fashion video freebie was done and dusted, I instructed a Framestore producer to mock up an invoice based on the ratecard for a Quantel ‘Henry’ which, like in other all night industries, charged handsomely by the hour.

I think it was the shock at receiving the official letter-headed notice for multiple thousands of pounds and the relief to find out that it was a joke that made me stick in his head. Things are progressing well for the show. Music selected, logistics cracked, concepts concreted and personal trainer briefed. Exciting times.”

If you’re not able to get the hot ticket, the show will beam live from www.louisvuitton.com

Watch Kim Jones’ Autumn/Winter 2004 film

Ben:

‘I’m currently working with Andrew and his team on a new high profile comedy show for Charlie Brooker and Zeppatron. It s an ambitious project with multiple in-camera tricks and visual effects and it was a very easy decision to team up with Andrew and ‘The House of Curves’. Put simply – they are truly brilliant at what they do!”

2012 is proving to be perhaps our most exciting year yet, with a whirlwind of new projects and partnerships leaving us a little giddy for what the next six months have in store.

Our most recent news is the beginning of a relationship with London digital experts Resonant Design, who will be helping us to weave together the many activities, materials and channels of The House of Curves into a new and exciting brand outlook.

In the coming weeks, you’ll notice a new website and new ways to connect with us online, and we’ll also be breathing new life into our print materials.

Joakim Pedersen, tHoC producer

“We couldn’t be happier with the new lick of paint, and Resonant Design’s approach. Things are much easier to find, we’re more ‘visible’ and the new design is getting better by the day. By the launch of the Louis Vuitton job on the 28th June, we’ll be up there with the best of them. Please contact us if you think there are more ways that we can improve.”