DYSON - contrarotator
the ultimate ’science bit’
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POST PRODUCED AT FRAMESTORE
DIRECTED BY PHILIP HUNT
Building a washing machine was the next revolutionary move by inventor James Dyson. Therefore it had to have an evolutionary new concept. Dysons Contrarotator has two drums spinning in opposite directions in order to give clothes a more effective and effieciant wash. To illustrate its effectiveness, Philip Hunt of Studio AKA was brought on board. Philip wanted a seamless sequence that begins simply, showing how uneffective current washing can be, the single drum gets literally consumed by Dysons two drums, in which we see the clothing moving around with freedom. Pieces of the rest of the machine then start to assemble in a Kubrickesque 2001 way until the complete Contrarotator stands centre screen.
The entire piece was composed in 3D first for timings. Once approved we got to work on creating 3D drums, cogs, clothes and water. We exported 3D data to motion control Milo rig to shoot the final washing machine. Mayas cloth simulator was used to full effect. We literally drop CGI T-shirts into a virtual drum. Frame by frame the computer calculated the movement according to the accurate dynamics of real wet cloth. The final touch was pouring millions of tiny particles into the simulation using RealFlow. This when rendered looked like photoreal water.
