BRITISH GAS - The big shake up
like an earthquake in an Alessi shop
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POST PRODUCED AT FRAMESTORE
DIRECTED BY TIM WEBBER
This campaign features inanimate objects being shaken into life due to the changes in British Gas’ pricing structure. An Alessi style chicken timer is being shaken so that it teaters dangerously close to the edge of its kitchen counter home. It springs into life, realises the danger and strains to stay on the counter.
This was the first time that Sub-Divisional surfaces was used in production. Other CGI characters in the campaigns included a ceramic swan letter holder, a fire poker with a rams head and a mexican sombrero lamp.
